Enrollment Strategy Bethel's AACRAO SEM endorsement and AACRAO International partnership signal a strategic emphasis on enrollment optimization. This creates a sales opportunity for data-driven recruitment solutions, CRM enhancements, and international admissions services that align with Bethel's analytics assets (MySQL databases and Google Analytics). Propose services such as enrollment analytics, CRM integration, and targeted marketing programs to boost domestic and international applications.

Digital Marketing Recent leadership focus on Web and Video Strategy combined with a modern tech stack presents an opening for digital marketing modernization. Bethel already employs analytics and modern frontend tooling; offer a comprehensive digital marketing platform, video production, campus streaming, SEO optimization, and analytics governance to improve inquiries and conversions. Emphasize secure access and data sharing through SAML based SSO across marketing tools.

Athletics Partnerships Bethel's prominent athletics profile, including MIAC championships and NCAA recognition, offers partnerships for sponsorships, branded content, live streaming, and recruiting services. Provide turnkey event media solutions, athletics CRM support, and fan-engagement platforms that amplify visibility, recruiting pipelines, and donor opportunities around sports programs.

Global Recruitment With international partnerships and strategic enrollment focus, Bethel is positioned to expand global student recruitment. Propose international admissions workflow improvements, translation/localization, credential evaluation integrations, and a global CRM to manage multi-country recruitment campaigns and compliance.

Tech Modernization Bethel's current security and web stack (SAML, reCAPTCHA, Google Analytics, ProPresenter) suggests readiness for IT modernization services. Offer identity management and SSO enhancements, security hardening, cloud hosting, and API integrations to streamline campus operations and improve data-driven reporting across admissions, athletics, and development.