Market Position Target the wholesale building materials segment with nora by Interface’s durable, ergonomic rubber flooring as a premium solution for large facilities to differentiate from competitors in the mid to large market segment.

Sustainability Edge Highlight long-lasting flooring with stain and slip resistance and quiet, comfortable environments to appeal to facilities prioritizing lifecycle value and occupant well-being, aligning with sustainability and total cost of ownership goals.

Technology Enablement Leverage SAP SuccessFactors and Salesforce data to identify top customers and map procurement cycles; use OneTrust and Usercentrics to address compliance and privacy concerns in enterprise sales motions.

Growth Readiness Capitalize on mid-market construction and renovation waves by offering scalable flooring systems suitable for universities, hospitals, and office campuses, aligning with the company’s sizable revenue and employee base.

Competitive Positioning Differentiate from peers by emphasizing decades-long durability and quiet environments, while aligning with partners like Interface to broaden cross-sell opportunities in adjacent interior finishing categories.