Global reach NJI is a Washington, DC rooted, award-winning global agency specializing in creative strategy for public affairs with a diverse client footprint and a measurable impact, presenting a potential cross-border opportunity to expand services to multinational clients seeking integrated advocacy campaigns and experiential marketing.

Creative and tech The agency blends best-in-class creative with boundary-pushing technical prowess and a mature tech stack (Adobe Suite, Google Tag Manager, Lytics, IP2Location, Module Federation, A-Frame, LottieFiles), signaling upsell opportunities in data-driven storytelling, interactive experiences, and web development for public affairs campaigns.

Collaborative growth NJI emphasizes collaboration and responsive service, with a referral-driven growth model and a diverse team of strategists, designers, developers, video producers, and writers, suggesting potential to offer bundled solutions to existing clients or partner networks to drive add-on services.

Industry positioning Positioned as the agency of choice for clients seeking strategic expertise, strong creative, and technical capabilities in public affairs, presenting a near-term sales angle to target organizations facing policy challenges, advocacy needs, and experiential marketing opportunities.

Talent and scale With a 60+ team and 51-200 employees, NJI has the capacity to scale creative, web, and media production for larger campaigns or multi-market initiatives, enabling conversation around expanded service delivery, capacity for larger engagements, and potential retainer-based partnerships.