New West End Company Employee Directory
RetailEngland, United Kingdom11-50 Employees
New West End Company is a London-based global business partnership that brings together retailers, hospitality operators, and property owners in the West End. It operates across 74 streets centered on Bond Street, Oxford Street, and Regent Street, representing around 175,000 employees. The organization coordinates transformational projects, sustainable place management, destination marketing, advocacy, inward investment and commercial insights to support the district as a premier shopping and leisure destination. It functions as an influential business voice within the wider community and partners to deliver a refreshed West End. Within its sector, it acts as a business improvement body for central London's retail and leisure environment, coordinating public-private collaboration to address place-management needs and attract inward investment. A recent development reported in 2025 is the launch of Operation West End to increase security across the district during peak trading.
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