New Tradition Email Format
Advertising ServicesNew York, United States51-200 Employees
New Tradition is a New York-based advertising services company in the out-of-home (OOH) sector and is a portfolio company of Blackstone. It markets premium large-format and landmark OOH assets across the United States to support brands and agencies in reaching consumers during daily activities in living, working, and leisure environments. The company is headquartered at 200 Park Avenue South, Floor 2, New York, NY, and employs between 51 and 200 people. Its growth history includes acquiring Chicago wall spectaculars and bulletins from Project Outdoor in 2022, and launching three digital advertising boards on Broadway in New York City in 2023. It has expanded its footprint through partnerships, such as Logan Communications in 2023 and a Los Angeles asset expansion with Caruso Management Company announced in July 2025.