Premium Asset Growth New Tradition is expanding its premium out-of-home footprint, notably in Los Angeles through a new partnership with Caruso Management Company. This indicates growing inventory across high-visibility urban environments, creating opportunities to upsell larger formats and premium placements to brands seeking top-tier reach.

Broad Client Footprint With a revenue range of 50 to 100 million and a portfolio serving national brands alongside agencies, there is a pathway to cross-sell integrated campaigns, digital OOH upgrades, and creative services to advertisers looking for scale and consistency across markets.

Strategic Partnerships Longstanding collaborations with design, agency, and management partners (ANC, Caruso, Logan Communications) suggest a ready-made plan to leverage partner networks for co-selling opportunities, bundled campaigns, and extended reach in key markets.

Large Format Expertise Specialization in premium large format and landmark media positions New Tradition as a strong candidate for brands seeking high-impact visibility, enabling upsell of high-visibility campaigns, sponsorships, and event-driven OOH activations.

Growth Capital Backing As a Blackstone portfolio company, New Tradition may have access to resources for rapid expansion and asset acquisition, presenting sales opportunities around enterprise deals, multi-market buys, and long-term commitments for national brands seeking scalable OOH solutions.