Sustainability Advantage Emphasize the company’s 100% recycled fiber usage across most mills and water recycling practices, highlighting potential for partnerships with brands prioritizing circular economy credentials and packaging sustainability.

Integrated Capacity Leverage the vertically integrated model from recycled fiber to liner and medium containerboard, plus own box plants and trade partners, to propose end-to-end packaging solutions and supply chain optimization for customers.

Strategic Growth Note recent acquisitions and facility expansions (e.g., Shoreline Container and the Catawba/Salisbury footprint) as opportunities to upsell broader packaging services, equipment upgrades, and co-located converting capabilities.

Energy & Efficiency Position co-generation power plants and water recycling as a talking point for customers seeking energy efficiency credits, reduced total cost of ownership, and sustainable sourcing in packaging supply chains.

Regulatory & Risk Acknowledge past environmental compliance challenges and ongoing EPA/air-quality concerns as a cue to offer robust environmental management services, contamination control, and transparent supply chain auditing to reassure customers.