New Haircut

Design ServicesNew Jersey, United States51-200 Employees

New Haircut is a mid-sized design services firm based in Freehold, New Jersey. It provides product discovery resources intended to identify and address customer problems that can drive business growth. Its client roster includes product leaders at major brands such as Google, Amazon, Nike, Home Depot, and Disney, reflecting a focus on solving complex product challenges for large organizations. The company operates within the design services sector, with an emphasis on helping clients refine product strategy through deep problem understanding.

It has publicly shared its methods for approaching problems, including a multi-part series on problem framing published in 2018. In 2022, the company expanded its team with the appointment of a new Product Strategist.

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