CPG Analytics Impact NCSolutions specializes in linking consumer viewing and listening with offline purchases to improve advertising performance for consumer packaged goods brands, signaling strong potential for partnerships with CPG marketers seeking ROI-driven media measurement.

Acquisition Momentum Recent corporate development shows Circana acquired NCSolutions in 2024, which may open cross-sell opportunities or integration discussions with Circana’s broader analytics and measurement solutions.

Amazon & AMC Expansion NCSolutions expanded into Amazon Marketing Cloud via CPG Insights Stream and partnered with Amazon Ads, indicating readiness to support advertisers on Amazon with privacy-safe data integrations and advanced attribution across platforms.

Measurement Partnerships Recognition as a TikTok Measurement Partner and collaborations with Innovid highlight NCSolutions’ credibility in multi-channel measurement, suggesting potential for new video and social advertising clients seeking proven analytics capabilities.

Technology & Data NCS leverages big data and a modern tech stack (React, Sentry, Nginx, Smartsheet, data-clean room capabilities) to deliver end-to-end marketing performance analytics, presenting opportunities to upsell data-driven measurement services to brands investing in privacy-conscious, cross-channel campaigns.