Insights

Marketplace Presence Naturkompaniet operates a multi-channel outdoor retail model with branches, franchises, and e-commerce, indicating opportunities to upsell across online and offline channels and to optimize cross-channel promotions.

Parent Company As part of Fenix Outdoor AB, Naturkompaniet can leverage group-wide supplier relationships and shared brands to negotiate favorable terms, exclusive product drops, or bundled offerings for outdoor equipment.

Tech Enablement Current tech stack includes Google Analytics Enhanced Ecommerce, Adobe, Algolia, and Microsoft Dynamics, presenting opportunities to propose advanced analytics, personalized merchandising, and CRM-driven sales campaigns.

Local Focus Presence across Sweden with a history dating to 1931 suggests strong regional customer knowledge; tailor sales proposals around region-specific outdoor activities, seasonal campaigns, and local inventory optimization.

Growth Potential Revenue is modest, indicating room for expansion through digital marketing enhancements, new brand partnerships, or increased franchise performance programs to drive higher average order value and repeat purchases.

Naturkompaniet Tech Stack

Naturkompaniet uses 8 technology products and services including Google Analytics Enhanced eCommerce, Adobe, cdnjs, and more. Explore Naturkompaniet's tech stack below.

Google Analytics Enhanced eCommerce

Analytics

Adobe

Audio, Video, Graphics

cdnjs

Content Delivery Network

Cookiebot

Cookie Compliance

Microsoft Dynamics

Enterprise Resource Planning

Algolia

Search Engines

Nginx

Web Servers

X-UA-Compatible

Web Tools And Plugins

Naturkompaniet's Email Address Formats

Naturkompaniet uses at least 1 format(s):

Naturkompaniet Email Formats	Example	Percentage
First.Last@naturkompaniet.se	John.Doe@naturkompaniet.se	92%
Last@naturkompaniet.se	Doe@naturkompaniet.se	3%
FirstLast@naturkompaniet.se	JohnDoe@naturkompaniet.se	3%
F.Last@naturkompaniet.se	J.Doe@naturkompaniet.se	2%

Naturkompaniet Email Formats

Example

Percentage

First.Last@naturkompaniet.se

John.Doe@naturkompaniet.se

92%

Last@naturkompaniet.se

Doe@naturkompaniet.se

FirstLast@naturkompaniet.se

JohnDoe@naturkompaniet.se

F.Last@naturkompaniet.se

J.Doe@naturkompaniet.se

Frequently Asked Questions

What is Naturkompaniet's official website and social media links?

Naturkompaniet's official website is naturkompaniet.se and has social profiles on LinkedIn.

What is Naturkompaniet's NAICS code?

Naturkompaniet's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Naturkompaniet have currently?

As of July 2026, Naturkompaniet has approximately 305 employees across 1 continents, including Europe. Key team members include Head Of Marketing: S. S.Head Of Store Design & Vm: L. S.Head Of Retail: Å. G.. Explore Naturkompaniet's employee directory with LeadIQ.

What industry does Naturkompaniet belong to?

Naturkompaniet operates in the Sporting Goods Manufacturing industry.

What technology does Naturkompaniet use?

Naturkompaniet's tech stack includes Google Analytics Enhanced eCommerceAdobecdnjsCookiebotMicrosoft DynamicsAlgoliaNginxX-UA-Compatible.

What is Naturkompaniet's email format?

Naturkompaniet's email format typically follows the pattern of First.Last@naturkompaniet.se. Find more Naturkompaniet email formats with LeadIQ.

Naturkompaniet

Q: What is Naturkompaniet's official website and social media links?

Naturkompaniet's official website is naturkompaniet.se. Naturkompaniet has social profiles on LinkedIn.

Q: How many employees does Naturkompaniet have currently?

Naturkompaniet has approximately 305 employees.

Q: What technology does Naturkompaniet use?

Naturkompaniet's tech stack includes jQuery UI, Unpkg, Sitelinks Search Box, Emarsys, Headless UI.

Q: What is Naturkompaniet's NAICS code?

Naturkompaniet's NAICS code is 33992 (Sporting and Athletic Goods Manufacturing).

Sporting Goods ManufacturingStockholm, Sweden201-500 Employees

Naturkompaniet is a Swedish chain of outdoor retail shops offering equipment for outdoor and travel activities sourced from leading international brands. The business operates through a combination of company-owned stores, franchise outlets, and an e-commerce platform, providing nationwide access across Sweden. Its history dates to 1931 with the founding of AB Scoutvaror, which later became Friluftsmagasinet Scoutvaror AB and ultimately Naturkompaniet. Based in Stockholm, it focuses on gear for forest, mountain, and wilderness pursuits.

As part of Fenix Outdoor AB, Naturkompaniet sits within a Nordic-European network of outdoor retailers, with sister companies Globetrotter GmbH in Germany and Partioaitta Oy in Finland. The company positions itself in the sporting goods retail segment, emphasizing a broad range of internationally branded products across multiple sales channels including stores, franchises, and online shopping.

Insights

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Naturkompaniet Tech Stack

Media & News