Insights

Niche Market Focus Addnature caters specifically to outdoor enthusiasts involved in activities such as climbing, skiing, paddling, cycling, hiking, surfing, and running, presenting an opportunity to offer specialized equipment, apparel, and accessories tailored to these adventure segments.

Growing E-commerce Presence With a long-standing online operation since 2000, Addnature has established a significant digital footprint, indicating potential for expanding digital marketing efforts and cross-selling initiatives to increase online sales and customer engagement.

Customer-Driven Growth The company's organic growth driven by customer and staff support suggests strong community loyalty, which can be leveraged through targeted loyalty programs, personalized marketing, and exclusive outdoor events to deepen customer relationships.

Technology Utilization Utilizing various digital tools like Google Analytics, reCAPTCHA, and trusted shops indicates a focus on site security, user experience, and data analytics, offering opportunities to optimize customer journey and conversion strategies further.

Market Positioning Operating in a niche with competitors like Oslo Sportslager and Eventyrsport, Addnature can capitalize on its unique passion-driven brand identity and personalized customer service to differentiate and expand market share within the outdoor retail space.

Similar companies to Addnature

Addnature Tech Stack

Addnature uses 8 technology products and services including jsDelivr, Open Graph, Cart Functionality, and more. Explore Addnature's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Open Graph
    Content Management System
  • Cart Functionality
    E-commerce
  • Envoy
    Load Balancers
  • Trusted Shops
    Online Review Management
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics
  • TouchSwipe
    Web Tools And Plugins

Media & News

Addnature's Email Address Formats

Addnature uses at least 1 format(s):
Addnature Email FormatsExamplePercentage
First.Last@addnature.comJohn.Doe@addnature.com
47%
Last@addnature.comDoe@addnature.com
3%
First.Last@addnature.comJohn.Doe@addnature.com
47%
Last@addnature.comDoe@addnature.com
3%

Frequently Asked Questions

Where is Addnature's headquarters located?

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Addnature's main headquarters is located at 15 a Oxenstiernsgatan Stockholm, Stockholm 115 27 Sweden. The company has employees across 1 continents, including Europe.

What is Addnature's official website and social media links?

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Addnature's official website is addnature.com and has social profiles on LinkedIn.

What is Addnature's SIC code NAICS code?

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Addnature's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Addnature have currently?

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As of April 2026, Addnature has approximately 23 employees across 1 continents, including Europe. Key team members include Category Manager: M. P.Crm Manager: O. S.Content Editor & Copywriter: O. H.. Explore Addnature's employee directory with LeadIQ.

What industry does Addnature belong to?

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Addnature operates in the Retail industry.

What technology does Addnature use?

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Addnature's tech stack includes jsDelivrOpen GraphCart FunctionalityEnvoyTrusted ShopsreCAPTCHAGoogle AnalyticsTouchSwipe.

What is Addnature's email format?

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Addnature's email format typically follows the pattern of First.Last@addnature.com. Find more Addnature email formats with LeadIQ.

When was Addnature founded?

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Addnature was founded in 2000.

Addnature

RetailStockholm, Sweden11-50 Employees

Vi är klättrare, skidåkare, paddlare, cyklister, vandrare, surfare och löpare, och kommer från en brinnande passion för det moderna friluftslivet. En passion så stark att vi ville skapa ett företag som handlade om att gå vår egen väg och göra något som vi älskar.

Addnature startades år 2000, när IT-bubblan sprack och e-handeln var helt dödförklarad. Vi jobbade i två år utan att kunna ta ut lön, men efter tre år skaffade vi oss en lokal i ett garage på Birger Jarlsgatan, där vi ett år senare öppnade vår första butik. Ytterligare tre år senare, 2007, öppnade vi nästa butik på Högbergsgatan. Sedan dess har vi, med hjälp av våra kunder och vår personal, växt organiskt till det vi är idag.

Vi älskar äventyr och strävar efter att vara butiken för det moderna friluftslivet. Butiken med det stora sortimentet, det personliga bemötandet och där det är roligt att handla.

Section iconCompany Overview

Headquarters
15 a Oxenstiernsgatan Stockholm, Stockholm 115 27 Sweden
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2000
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Addnature's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Addnature's revenue is estimated to be in the range of $1M

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