Insights

Niche Market Focus Addnature specializes in modern outdoor activities including climbing, skiing, paddling, cycling, hiking, surfing, and running, positioning itself as a comprehensive retailer for adventure enthusiasts, creating opportunities to cross-sell related outdoor gear and accessories.

Customer Engagement With an emphasis on personalized service and a broad product range, Addnature can leverage its strong community-driven approach to build loyalty programs and targeted marketing campaigns for passionate outdoor consumers.

Growth Potential Despite its small size and modest revenue, Addnature’s organic growth since establishing physical stores suggests potential for expanding online offerings and geographical reach to capture a larger share of the outdoor retail market.

Digital Presence Utilizing a tech stack including Google Analytics and modern website features, Addnature is positioned to analyze customer behavior and optimize online sales channels, presenting opportunities for personalized marketing and upselling.

Market Opportunities Given its focus on adventure sports and outdoor lifestyles, Addnature can explore partnerships with outdoor equipment brands, launch exclusive product lines, and expand into related sectors like eco-friendly gear to attract environmentally conscious consumers.

Similar companies to Addnature

Addnature Tech Stack

Addnature uses 8 technology products and services including C3.js, RSS, Cloudflare DNS, and more. Explore Addnature's tech stack below.

  • C3.js
    Charting
  • RSS
    Content Management System
  • Cloudflare DNS
    Domain Name Services
  • jQuery UI
    Javascript Libraries
  • Lipscore
    Online Review Management
  • HSTS
    Security
  • Google Search Console
    Web Analytics
  • TouchSwipe
    Web Tools And Plugins

Media & News

Addnature's Email Address Formats

Addnature uses at least 1 format(s):
Addnature Email FormatsExamplePercentage
First.Last@addnature.comJohn.Doe@addnature.com
95%
Last@addnature.comDoe@addnature.com
5%

Frequently Asked Questions

Where is Addnature's headquarters located?

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Addnature's main headquarters is located at 15 a Oxenstiernsgatan Stockholm, Stockholm 115 27 Sweden. The company has employees across 1 continents, including Europe.

What is Addnature's official website and social media links?

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Addnature's official website is addnature.com and has social profiles on LinkedIn.

What is Addnature's SIC code NAICS code?

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Addnature's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Addnature have currently?

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As of May 2026, Addnature has approximately 23 employees across 1 continents, including Europe. Key team members include Category Manager: M. P.Crm Manager: O. S.Content Producer: T. F.. Explore Addnature's employee directory with LeadIQ.

What industry does Addnature belong to?

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Addnature operates in the Retail industry.

What technology does Addnature use?

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Addnature's tech stack includes C3.jsRSSCloudflare DNSjQuery UILipscoreHSTSGoogle Search ConsoleTouchSwipe.

What is Addnature's email format?

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Addnature's email format typically follows the pattern of First.Last@addnature.com. Find more Addnature email formats with LeadIQ.

When was Addnature founded?

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Addnature was founded in 2000.

Addnature

RetailStockholm, Sweden11-50 Employees

Vi är klättrare, skidåkare, paddlare, cyklister, vandrare, surfare och löpare, och kommer från en brinnande passion för det moderna friluftslivet. En passion så stark att vi ville skapa ett företag som handlade om att gå vår egen väg och göra något som vi älskar.

Addnature startades år 2000, när IT-bubblan sprack och e-handeln var helt dödförklarad. Vi jobbade i två år utan att kunna ta ut lön, men efter tre år skaffade vi oss en lokal i ett garage på Birger Jarlsgatan, där vi ett år senare öppnade vår första butik. Ytterligare tre år senare, 2007, öppnade vi nästa butik på Högbergsgatan. Sedan dess har vi, med hjälp av våra kunder och vår personal, växt organiskt till det vi är idag.

Vi älskar äventyr och strävar efter att vara butiken för det moderna friluftslivet. Butiken med det stora sortimentet, det personliga bemötandet och där det är roligt att handla.

Section iconCompany Overview

Headquarters
15 a Oxenstiernsgatan Stockholm, Stockholm 115 27 Sweden
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2000
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Addnature's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Addnature's revenue is estimated to be in the range of $1M

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