In-store Video Advantage Nailbiter specializes in in-the-moment video-based behavioral metrics for in-store, online, and at-home shopping. This positions them to offer clients precise shopper journey analytics, planogram diagnostics, and testing of new product launches—a compelling proposition for brands seeking to optimize shelf strategy and marketing effectiveness.

CPG Market Fit With a client base that includes leading CPG brands and a proven track record of scaling behavioral research, Nailbiter can target large consumer goods companies seeking faster, data-driven decisions on product launches, promotions, and assortment optimization.

Female Leadership & MBEs As the only supplier with a female CEO and the only certified Minority Business Enterprise (NMSDC) within the Top 15, Nailbiter can leverage its diverse leadership and minority-owned status to appeal to brands prioritizing supplier diversity and inclusive procurement.

Tech-Driven Analytics Leveraging a modern tech stack (React, JSON-LD, cloud services like Amazon RDS) and proprietary videometric analytics, Nailbiter can offer scalable, measurable insights that integrate into clients’ existing analytics platforms and decision workflows.

Growth Opportunities With revenue in the mid-range of $25M-$50M and a mid-sized employee base, Nailbiter has headroom for upsell into premium services such as expanded global studies, longitudinal shopper journey mapping, and enhanced measurement of marketing ROI for current clients and targeted prospects seeking evidence-based optimization.