Enrollment Growth MyFootpath specializes in reengagement, re-enrollment and retention for colleges, boasting a 3-5% annual enrollment uplift for clients of all sizes, indicating a repeatable value proposition for institutions seeking growth in student numbers.

Adult Student Focus With deep expertise in recruiting adult students and removing completion barriers, there is a clear opportunity to target universities and adult education programs looking to increase non-traditional student persistence and graduation rates.

Strategic Partnerships Recent partnerships with Indiana State University, Utah Valley University, Western Colorado University, and ongoing Senior Advisor hires suggest a growth-by-collaboration approach that can be leveraged to upsell broader service scopes to partner institutions.

Leadership and Advisory Active expansion in senior advisory leadership (credible experts joining in 2026) signals a strengthened strategic direction and potential for premium consulting services or tailored engagement models for large or high-need campuses.

Tech Enabled A tech stack including AdRoll, iCIMS, AWS, WordPress and analytics tools implies scalable digital engagement and recruitment capabilities that can be packaged as a differentiated, tech-forward solution for enrollment marketing.