Expansion Growth MOVATI Athletic is rapidly expanding across Ontario, Alberta, and Edmonton with multiple new club openings and Certified HYROX Training Footprint growth. Sales teams can target corporate partnerships, sponsorships, and facility management or premium membership packages for new locations and HYROX clubs.

Premium Experience Position MOVATI as a premium wellness brand blending luxury, performance, and community. Opportunities exist for high-end corporate wellness programs, executive memberships, and branded experiences that align with a luxury fitness lifestyle.

Founding Members Leverage Founding Memberships and early adopter programs at new locations to accelerate sign-ups and collect member feedback. This can be bundled with corporate discounts or team onboarding packages to drive early momentum.

Community Engagement Leveraging MOVATI's emphasis on inclusivity and community, propose partnerships with local businesses, health care providers, and wellness events to expand member referrals and cross-promotions across clubs.

Digital Enablement Utilize MOVATI’s tech stack and online presence to upsell digital services, such as virtual classes, premium content, or member app features, and target facilities with integrated tech partnerships, analytics for member engagement, and data-driven membership tiers.