Insights

Expansion Opportunity Vasa Fitness is rapidly expanding with new clubs launching across multiple states and countries, including Wisconsin, Colorado, Iowa, and even Europe. This growth signals a high propensity to consider multi-location corporate or wellness partnerships, enterprise pricing, and scalable marketing solutions to support opening and operations.

Tech Stack Fit Current technology investments include AdRoll, Meta Ads Manager, Hotjar, AWS, WooCommerce, Asana, Microsoft Teams, and Piwik PRO Core. This indicates openness to digital marketing, analytics, CRM/operations tooling, and integrative platform partnerships that can enhance member acquisition, retention, and data-driven upsell opportunities.

Studio Ecosystem The launch of STUDIO Pilates and a broad studio-training ecosystem suggests demand for diversified, premium wellness offerings. There is a sales opportunity to propose partner programs, boutique class partnerships, equipment, or content partnerships that complement their core gym services.

Financial Scale With reported revenue in the range of half a billion to one billion and a substantial workforce, Vasa Fitness represents a sizable enterprise with budget for large-scale marketing platforms, facility modernization, member engagement initiatives, and corporate wellness programs that can drive higher ARPU and cross-sell.

Geographic Growth Active openings in Wisconsin, Colorado, Iowa, and planned international expansion indicate a need for localized marketing, facility software, and region-specific partnerships. Sales outreach can focus on site-specific sponsorships, community programs, and localized enterprise deals that align with new club openings.

Similar companies to VASA FITNESS

VASA FITNESS Tech Stack

VASA FITNESS uses 8 technology products and services including AdRoll, Meta Ads Manager, Microsoft Advertising, and more. Explore VASA FITNESS's tech stack below.

Media & News

VASA FITNESS's Email Address Formats

VASA FITNESS uses at least 4 email formats:
VASA FITNESS Email FormatsExamplePercentage
FirstLast@vasafitness.comJohnDoe@vasafitness.com
42%
First.L@vasafitness.comJohn.D@vasafitness.com
28%
First.Last@vasafitness.comJohn.Doe@vasafitness.com
25%
L.First@vasafitness.comD.John@vasafitness.com
5%

Frequently Asked Questions

What is VASA FITNESS's official website and social media links?

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VASA FITNESS's official website is vasafitness.com and has social profiles on LinkedIn.

How much revenue does VASA FITNESS generate?

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As of August 2026, VASA FITNESS's annual revenue is estimated to be $500M - $1B.

What is VASA FITNESS's SIC code and NAICS code?

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VASA FITNESS's SIC code is 7991 - Physical Fitness Facilities and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does VASA FITNESS have currently?

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As of August 2026, VASA FITNESS has approximately 1.6K employees across 6 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer And Founder: B. G., Chief Financial Officer: B. S. and Chief Financial Officer (chief Financial Officer): L. S. Explore VASA FITNESS's employee directory with LeadIQ.

What industry does VASA FITNESS belong to?

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VASA FITNESS operates in the Wellness and Fitness Services industry.

What technology does VASA FITNESS use?

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VASA FITNESS's tech stack includes AdRoll, Meta Ads Manager, Microsoft Advertising, HubSpot Analytics, Amazon Web Services, WooCommerce, Asana and Microsoft Teams.

What is VASA FITNESS's email format?

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VASA FITNESS's email format typically follows the pattern of FirstLast@vasafitness.com. Find more VASA FITNESS email formats with LeadIQ.

When was VASA FITNESS founded?

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VASA FITNESS was founded in 2014.
VASA FITNESS logo

VASA FITNESS

Wellness and Fitness ServicesUtah, United States1001-5000 Employees

VASA FITNESS is a wellness and fitness services company headquartered at 1259 South 800 East, Orem, Utah 84097, United States. The business operates a gym-focused fitness brand with about 1,000 to 5,000 employees and describes itself as a community-focused provider offering inclusive and accessible fitness. Historically, under former CEO Nelsen, the company expanded its club footprint from 26 to 71 locations and introduced Studio Red, Studio Flow, and Studio LFT classes. In 2026, VASA Fitness expanded its offerings with Studio Flow and Studio Pilates and launched an AI-powered personal training app developed with Demotu Inc. The company also announced new locations in Nebraska and Iowa, with an Iowa site planned to open in September 2026, and Michael Osanloo was named CEO on March 31, 2026.

Section iconCompany Overview

SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
1001-5000

Section iconFunding & Financials

  • $500M - $1B

    VASA FITNESS's revenue is estimated to be in the range of $500M - $1B

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