Luxury and Boating Position Montauk Yacht Club as a premier luxury waterfront destination with extensive marina capacity (200+ wet slips and 300-foot superyachts support) to upsell premium suites, private villas, and exclusive club experiences to high-net-worth travelers and boating enthusiasts.

Experiential Dining Leverage the new Alba Spiaggia coastal Italian dining and the upcoming indoor-outdoor dining concept to offer partnership-driven events, chef-led experiences, and branded dining packages for groups, weddings, and corporate retreats.

Family and Experiences Expand family-focused offerings around The Salty Club and surfing experiences to cross-sell kids’ programs, family vacations, and experiential bundles targeting multi-generational guests and local residents seeking weekend getaways.

Strategic Partnerships Capitalize on existing and new brand partnerships (Lavazza three-year tie-in, Mount Gay Rum collaboration, Mount Gay partnership) to develop co-branded events, beverage programs, and promotional partnerships that drive occupancy, F&B revenue, and seasonal guest influx.

Marketing and Tech Utilize the hotel’s tech stack (Hotjar, Sentry, React, OptiMonk) to run targeted campaigns, personalize guest journeys, and optimize conversion for bookings, events, and experiences; consider enhanced digital packages and loyalty programs to boost direct bookings and repeat visits.