Family Friendly Expansion Leverage The Salty Club launch and family-focused programming to upsell family packages, seasonal memberships, and kids’ activities, targeting families planning Montauk stays and weekend events.

Experiential Partnerships Capitalize on recent collaborations with Jamie O'Brien Surf Experiences and Lavazza by offering co-branded experiences, bundled hospitality packages, and sponsored events that cross-promote to their customer bases.

Coastal Dining Growth Promote Alba Spiaggia and other coastal Italian dining concepts as premium dining experiences with limited-time tastings, wine pairings, and chef-led events to drive higher ADR and cross-sell to hotel guests.

Marina Prestige Highlight the renowned marina and water access to attract partner boating clubs, rental fleets, and VIP charter services; pitch as a venue for exclusive events, corporate retreats, and yacht-friendly amenities.

Experiential Marketing Utilize tech stack and social partnerships (AdRoll, The Trade Desk, Hotjar, OneTrust) to retarget glassware to visitors and guests, optimizing campaigns around stay packages, dining, and experiential experiences to boost conversions.