Exclusive Brand As Minnesota’s exclusive Malibu and Axis Boats dealer with multiple local sales and service locations, there is a clear upsell path for premium boat models, accessories, and maintenance packages across Excelsior, Baxter, Detroit Lakes, New Germany, and Brainerd.

Full-Service Proximity The spread of sales, pro shop, and service departments enables cross-sell of gear, storage, and year-round support. Leverage bundled offerings (boat + gear + storage) to improve average order value and customer retention.

Growing Network Recent Phase5Boards partnership signals alignment with wakesurfing and water sports demand. Explore co-marketing, cross-promotions, and bundled packages with wake boards, surf accessories, and training sessions to expand wallet share.

Healthy Financials Revenue range of $10M–$25M indicates a solid regional operation with room for growth. Target expansion initiatives, higher-margin services, and financing options to accelerate sales of larger premium boats and service plans.

Tech-Enabled Adoption of modern web and performance tech (HTTP/3, embedded media, infinite scroll) suggests a channel-ready audience. Use data-driven outreach, targeted digital campaigns, and online financing/inventory tools to capture online-to-offline conversions.