Mineral Fusion Natural Brands Email Format

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

Mineral Fusion Natural Brands is a personal care product manufacturer based in Petaluma, California, that began as a mineral cosmetics brand in 2007 and has since grown into a leading clean beauty option at natural retailers such as Whole Foods and Sprouts. Its product range spans cosmetics, skincare, body care, hair care, and nail care, all formulated to perform without exposing consumers to harmful ingredients. The formulations blend mineral pigments with skin-nourishing botanicals and antioxidants to support skin health while delivering wear and coverage. 

The brand targets consumers seeking high-performance, clean beauty that prioritizes health and environmental considerations, offering products designed to correct flaws as well as enhance appearance. Positioned within the clean beauty and natural personal care segment, Mineral Fusion maintains a notable shelf presence at natural retailers and was acquired in 2024 by Seaweed Bath Co. The company operates with a small team in California and focuses on formulations that minimize health and environmental impact.

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