Insights

Growing Natural Retail Presence Mineral Fusion has established a strong presence in natural retail outlets like Whole Foods and Sprouts, indicating a loyal customer base that values clean beauty products. There is potential to expand further into health-focused and specialty retail channels that cater to eco-conscious consumers.

Recent Product Innovation The launch of FD&C Dye-Free Lipsticks and Sheer Moisture Lip Tints demonstrates the brand's commitment to product innovation aligned with clean beauty trends. This presents an opportunity to promote new product lines to environmentally-conscious consumers seeking safe and effective cosmetics.

Digital Engagement and Tech Adoption Mineral Fusion's deployment of virtual try-on technology with partnerships like YouCam indicates a focus on enhancing digital customer experiences. Leveraging this tech in sales strategies can attract tech-savvy consumers interested in convenient, virtual product testing.

Niche Market Focus With a small team and a clear focus on clean, skin-nourishing cosmetics with a health-conscious ethos, there are opportunities to customize offerings or develop exclusive collaborations with health and wellness brands to deepen market penetration and increase sales.

Similar companies to Mineral Fusion Natural Brands

Mineral Fusion Natural Brands Tech Stack

Mineral Fusion Natural Brands uses 8 technology products and services including Google Ads Conversion Tracking, OWL Carousel, Yotpo Loyalty & Referrals, and more. Explore Mineral Fusion Natural Brands's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • OWL Carousel
    Javascript Libraries
  • Yotpo Loyalty & Referrals
    Loyalty And Gamification
  • HubSpot
    Marketing Automation
  • Venmo
    Payment Processing
  • reCAPTCHA
    Security
  • USPS
    Transportation And Fleet Management
  • HTTP/3
    Web & Portal Technology

Mineral Fusion Natural Brands's Email Address Formats

Mineral Fusion Natural Brands uses at least 1 format(s):
Mineral Fusion Natural Brands Email FormatsExamplePercentage
First@mineralfusion.comJohn@mineralfusion.com
50%
First.Last@mineralfusion.comJohn.Doe@mineralfusion.com
33%
Last@mineralfusion.comDoe@mineralfusion.com
17%

Frequently Asked Questions

Where is Mineral Fusion Natural Brands's headquarters located?

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Mineral Fusion Natural Brands's main headquarters is located at 1470 Cader Lane Petaluma, California 94954 United States. The company has employees across 3 continents, including North AmericaAfricaAsia.

What is Mineral Fusion Natural Brands's phone number?

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You can contact Mineral Fusion Natural Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mineral Fusion Natural Brands's official website and social media links?

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Mineral Fusion Natural Brands's official website is mineralfusion.com and has social profiles on LinkedIn.

What is Mineral Fusion Natural Brands's NAICS code?

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Mineral Fusion Natural Brands's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Mineral Fusion Natural Brands have currently?

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As of April 2026, Mineral Fusion Natural Brands has approximately 10 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Platform Artist: C. P.Freelance Makeup Artist: T. H.Researcher: E. A.. Explore Mineral Fusion Natural Brands's employee directory with LeadIQ.

What industry does Mineral Fusion Natural Brands belong to?

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Mineral Fusion Natural Brands operates in the Personal Care Product Manufacturing industry.

What technology does Mineral Fusion Natural Brands use?

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Mineral Fusion Natural Brands's tech stack includes Google Ads Conversion TrackingOWL CarouselYotpo Loyalty & ReferralsHubSpotVenmoreCAPTCHAUSPSHTTP/3.

What is Mineral Fusion Natural Brands's email format?

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Mineral Fusion Natural Brands's email format typically follows the pattern of First@mineralfusion.com. Find more Mineral Fusion Natural Brands email formats with LeadIQ.

When was Mineral Fusion Natural Brands founded?

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Mineral Fusion Natural Brands was founded in 2007.

Mineral Fusion Natural Brands

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

OUR STORY:
Mineral Fusion began as a mineral cosmetics brand in 2007 and has since grown to become the #1 cosmetic brand at natural retailers like Whole Foods and Sprouts. 

The brand is centered around providing clean cosmetics products that don’t compromise on the quality, reliability, exceptional wear, and confidence-boosting performance that consumers associate with conventional beauty products.

Every product is formulated with skin-nourishing botanicals that are free from harmful ingredients.

We are dedicated to making cosmetics, skin care, body care, hair care, and nail care healthy and confidence-boosting.


OUR GOAL:
Making Beauty Healthy. 

We believe beauty shouldn’t compromise our health, nor harm the environment.
What we put on our body is just as important as what we put in it. 

Mineral Fusion is the clean beauty brand for achieving the looks you want without compromising on the performance you know and love. We prove that makeup free from harmful chemicals is just as effective, confidence-boosting, and vibrant while being better for you and the planet.


OUR FORMULAS:
A beautiful look starts with healthy, radiant skin.

Our products are a fusion of beauty and skin care. All our products are formulated to deliver a better skin experience through lightweight minerals, skin-nourishing botanicals, age-defying antioxidants, rich mineral pigments, and skin-soothing formulas.  

Minerals deliver natural SPF protection, help prevent the signs of aging, and protect the skin from environmental aggressors, while skin-nourishing botanicals moisturize, brighten, and sooth.  

Our formulas focus on correcting flaws, not just covering them up.

Section iconCompany Overview

Headquarters
1470 Cader Lane Petaluma, California 94954 United States
Phone number
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2007
Employees
2-10

Section iconFunding & Financials

  • $1M

    Mineral Fusion Natural Brands's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Mineral Fusion Natural Brands's revenue is estimated to be in the range of $1M

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