Insights

Growth through Influencers Millions.co has a broad network of 150,000+ athletes, creators, and sports media channels across major sports and levels, highlighting strong potential to scale brand campaigns via reach and talent activation opportunities.

Monetization Platform Positioned as an all-in-one streaming e-commerce and sports influencer marketing platform, MILLIONS.co enables brands to monetize athlete influence through video and merchandise, presenting a compelling value proposition for brands seeking measurable returns.

Tech-Driven Targeting Utilize existing tech stack including Google Ads, HubSpot Content Hub, LinkedIn insights, and analytics tools to optimize campaigns, track performance, and shorten sales cycles through data-driven pitching.

Strategic Partnerships Past and ongoing partnerships with athletes and brands (Cejudo as ambassador; HONA CBD, Mixpanel) indicate a proven model for co-marketing and brand activation, suggesting upsell opportunities with sponsorships, endorsements, and cross-promotions.

Financial Traction Revenue range ($1M–$10M) and $10M funding signal a scalable business with growth potential, making it favorable for enterprise-level collaborations, larger brand campaigns, and long-term contracts.

Similar companies to MILLIONS.co

MILLIONS.co Tech Stack

MILLIONS.co uses 8 technology products and services including Google Ads, Hotjar, Linkedin Insight Tag, and more. Explore MILLIONS.co's tech stack below.

Media & News

MILLIONS.co's Email Address Formats

MILLIONS.co uses at least 1 email format:
MILLIONS.co Email FormatsExamplePercentage
First@millions.coJohn@millions.co
100%

Frequently Asked Questions

What is MILLIONS.co's official website and social media links?

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MILLIONS.co's official website is millions.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does MILLIONS.co generate?

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As of August 2026, MILLIONS.co's annual revenue is estimated to be $1M - $10M.

What is MILLIONS.co's NAICS code?

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MILLIONS.co's NAICS code is 7112 - Spectator Sports.

How many employees does MILLIONS.co have currently?

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As of August 2026, MILLIONS.co has approximately 78 employees across 4 continents, including North America, Europe and Asia. Key team members include Chief Technology Officer: I. V., Vp Brand Partnerships: M. H. and Head Of Media & Brand Strategy: S. S. Explore MILLIONS.co's employee directory with LeadIQ.

What industry does MILLIONS.co belong to?

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MILLIONS.co operates in the Spectator Sports industry.

What technology does MILLIONS.co use?

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MILLIONS.co's tech stack includes Google Ads, Hotjar, Linkedin Insight Tag, Kubernetes, HubSpot Content Hub, ZoomInfo, Brevo and Atlassian Confluence.

What is MILLIONS.co's email format?

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MILLIONS.co's email format typically follows the pattern of First@millions.co. Find more MILLIONS.co email formats with LeadIQ.

How much funding has MILLIONS.co raised to date?

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As of August 2026, MILLIONS.co has raised $10M in funding. The last funding round occurred on Sep 18, 2025.

When was MILLIONS.co founded?

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MILLIONS.co was founded in 2020.
MILLIONS.co logo

MILLIONS.co

Spectator SportsOntario, Canada51-200 Employees

MILLIONS.co operates as an integrated platform for modern sports marketing, enabling brands to move from talent discovery through campaign execution to performance insights. The service supports activation with a wide network of athletes, creators, and sports media channels across major sports and levels, aiming to turn athlete influence into a repeatable growth channel for brands. Based in Toronto, Ontario, Canada, the company positions itself within the spectator sports industry as a comprehensive system for managing influencer-driven sports marketing efforts. The platform emphasizes streaming e-commerce and identity-based partnerships, facilitating connectivity between brands and a diverse roster of talent, from rising NIL athletes to global icons. A notable recent development is the introduction of a BTC/USD tipping feature, reflecting ongoing platform enhancements.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $10M

    MILLIONS.co has raised a total of $10M of funding over 2 rounds. Their latest funding round was raised on Sep 18, 2025.

  • $1M - $10M

    MILLIONS.co's revenue is estimated to be in the range of $1M - $10M

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