Strategic Partnership Leverage the long-term purchasing partnership with AEA Purchasing to position Midwest Computer Resources as a trusted procurement ally for AV solutions and related hardware, opening cross-sell opportunities with AEA-affiliated institutions.

Renewed Growth With a revenue range of one to ten million and a lean team, target scalable hardware solutions and bundle offerings that maximize margin and simplify procurement for small to mid-sized U.S. manufacturers and local enterprises.

Tech Stack Value Highlight and upsell value-added services tied to their web and analytics tooling (Google Tag Manager, Formidable forms, WP Rocket, jQuery) to improve e-commerce or catalog performance for channel partners and distributors.

Regional Focus Emphasize Midwest footprint in Illinois with expansion potential into neighboring states; tailor regional marketing and logistics-efficient solutions to reduce lead times for local customers and distributors.

Competitive Positioning Position against large systems integrators by offering personalized support, flexible procurement terms, and mid-market pricing to attract smaller IT departments, value-added resellers, and educational institutions seeking reliable hardware partners.