Big Education Offering The Michigan Lottery contributes significant revenue to the state School Aid Fund, with more than $1 billion for public schools in FY2025 and a long track record of over $30 billion since inception. This presents a strong story for partnerships tied to education-focused initiatives and grants.

Digital Growth Recent milestones include launching a new mobile app and maintaining a top-five U.S. position in iLottery gross sales per capita. Opportunities exist to upsell digital marketing services, app monetization, and cross-channel customer engagement.

Retail/Digital Synergy With a retail network of over 10,000 local businesses and ongoing digital initiatives via Gambyt, there is potential to expand omnichannel experiences, integrate loyalty programs, and optimize retailer performance through data partnerships.

Public-Facing Campaigns Strategic partnerships with media outlets and educators, as evidenced by press coverage and recognition programs, indicate receptivity to sponsorships, co-branded campaigns, and reward-based outreach that highlight community impact.

Security/Compliance The tech stack includes security and bot-management tools (reCAPTCHA, Cloudflare Bot Management, DigiCert) suggesting a need for ongoing cybersecurity, fraud prevention, and compliance services tailored to gaming and regulatory environments.