Identity verification Recent launch of Identity Verification Services suggests a new upsell opportunity to existing clients and a potential entry point for cross-selling enhanced identity and onboarding checks to customers requiring stronger risk mitigation.

SMB specialization With a small team and revenue under one million, Metrodata is positioned as a low-volume, high-touch provider. This creates a sales opportunity to offer scalable, cost-effective screening solutions for growing small to mid-size businesses seeking compliant and personalized screening workflows.

Global screening Positioning as a national and international screening provider indicates capacity to support multi-jurisdictional checks. Potential upsell to clients expanding overseas or needing global background checks, compliance across borders, and consolidated reporting.

Tech-enabled Leverages modern web and cloud tech (WordPress, Shopify, Google Cloud, WP Engine) to deliver online ordering and reporting. Opportunity to propose integrations with applicant tracking systems, HRIS, or API access for automated, seamless screening workflows.

Brand visibility Active presence in industry awards and a dedicated news cadence imply growing brand credibility. Use leverage for co-marketing with partners, targeted outreach to risk-averse buyers in regulated industries seeking reputable background screening providers.