Menlo Coaching Email Format
Higher EducationUtrecht, Netherlands11-50 Employees
Menlo Coaching operates in the higher education services sector, offering test preparation, career coaching, and admissions consulting to students and professionals targeting highly selective undergraduate, graduate, and MBA programs. The firm emphasizes deep, individualized support delivered by full-time professional coaches, with small client loads to maintain focused guidance. Its approach relies on honest, data-driven assessments and a rigorous process designed to help applicants improve performance and compete for life-changing opportunities. Founded in 2012 by Alice van Harten and David White, the company is based in Baarn, in the Utrecht region of the Netherlands. Its target market includes high school students aiming for selective colleges, college students pursuing master's degrees or professional programs, and professionals pursuing top MBA programs, as well as current MBAs seeking internships and full-time roles. Within the higher education services landscape, Menlo positions itself as a boutique provider known for its experienced staff, small caseloads, and straightforward assessments rather than inflated promises.