Menlo Coaching

Higher EducationUtrecht, Netherlands11-50 Employees

Menlo Coaching provides premium test prep, career coaching, and admissions consulting for students and professionals applying to highly selective undergraduate, graduate, and MBA programs.

Founded in 2012 by Alice van Harten and David White, Menlo was built on a simple premise: Admissions is a high-stakes, one-shot opportunity—too important to entrust to part-time coaches or generic advice.

In an industry where many firms rely on part-timers to take on large client loads, resulting in superficial guidance, Menlo Coaching takes a different approach: full-time, professional coaches and tutors, small caseloads, and honest guidance grounded in years of experience.

This allows us to deliver:

- Deep, individualized support rather than surface-level edits
- Elite test prep from 99th-percentile instructors
- Clear, candid assessments—no inflated success rates or unrealistic promises
- A rigorous, data-driven process that helps applicants work harder, score higher, and compete for life-changing opportunities
- Career coaching that helps applicants secure the internships and postgraduate roles that make an advanced degree worthwhile

We support ambitious applicants across multiple stages, including:

- High school students targeting selective colleges
- College students applying to master’s degrees or professional programs
- Young professionals preparing for top MBA programs
- Experienced leaders pursuing EMBA programs
- Current MBAs navigating internship and full-time recruiting alongside their studies

If you’re targeting highly selective programs and want expert support, we’d be glad to talk. Apply to work with us today on our website.

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