Insights

Premium Client Focus Menlo Coaching targets high-achieving individuals preparing for top-tier universities and professional programs, indicating a market for personalized, elite coaching services tailored to ambitious students and professionals.

Full-Time Experts The company's commitment to employing full-time, experienced coaches rather than part-timers presents an opportunity to differentiate with premium service packages and targeted value propositions for high-end clients.

Growth in Higher Education Segment Serving a diverse range of applicants from high school students to seasoned professionals, Menlo Coaching covers a broad spectrum of the education and professional development market, indicating potential for expanding niche-specific offerings.

Technology-Driven Approach Utilizing advanced tech stacks such as cloud services, analytics tools, and web optimization technologies, Menlo Coaching can leverage digital marketing and data-driven outreach to attract more discerning clients.

Market Positioning Competing with similar high-end education consulting firms with revenue estimates up to 10 million dollars, Menlo Coaching can capitalize on its personalized and rigorous approach to capture additional market share in the premium admissions consulting industry.

Menlo Coaching Tech Stack

Menlo Coaching uses 8 technology products and services including Cloudflare Web Optimizations, Facebook Pixel, Hotjar, and more. Explore Menlo Coaching's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • Facebook Pixel
    Analytics
  • Hotjar
    Analytics
  • Google Cloud Functions
    Containerization
  • WordPress
    Content Management System
  • MySQL
    Database
  • jQuery
    Javascript Libraries
  • JavaScript
    Programming Languages

Media & News

Menlo Coaching's Email Address Formats

Menlo Coaching uses at least 1 format(s):
Menlo Coaching Email FormatsExamplePercentage
First@menlocoaching.comJohn@menlocoaching.com
100%

Frequently Asked Questions

Where is Menlo Coaching's headquarters located?

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Menlo Coaching's main headquarters is located at Baarn, Utrecht Netherlands. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Menlo Coaching's official website and social media links?

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Menlo Coaching's official website is menlocoaching.com and has social profiles on LinkedIn.

What is Menlo Coaching's SIC code NAICS code?

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Menlo Coaching's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 6113 - Colleges, Universities, and Professional Schools.

How many employees does Menlo Coaching have currently?

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As of June 2026, Menlo Coaching has approximately 27 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Vp - Head Of Test Prep: C. K.Founding Partner: A. V. H.Founding Partner: D. W.. Explore Menlo Coaching's employee directory with LeadIQ.

What industry does Menlo Coaching belong to?

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Menlo Coaching operates in the Higher Education industry.

What technology does Menlo Coaching use?

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Menlo Coaching's tech stack includes Cloudflare Web OptimizationsFacebook PixelHotjarGoogle Cloud FunctionsWordPressMySQLjQueryJavaScript.

What is Menlo Coaching's email format?

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Menlo Coaching's email format typically follows the pattern of First@menlocoaching.com. Find more Menlo Coaching email formats with LeadIQ.

When was Menlo Coaching founded?

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Menlo Coaching was founded in 2012.

Menlo Coaching

Higher EducationUtrecht, Netherlands11-50 Employees

Menlo Coaching operates in the higher education services sector, offering test preparation, career coaching, and admissions consulting to students and professionals targeting highly selective undergraduate, graduate, and MBA programs. The firm emphasizes deep, individualized support delivered by full-time professional coaches, with small client loads to maintain focused guidance. Its approach relies on honest, data-driven assessments and a rigorous process designed to help applicants improve performance and compete for life-changing opportunities. Founded in 2012 by Alice van Harten and David White, the company is based in Baarn, in the Utrecht region of the Netherlands. Its target market includes high school students aiming for selective colleges, college students pursuing master's degrees or professional programs, and professionals pursuing top MBA programs, as well as current MBAs seeking internships and full-time roles. Within the higher education services landscape, Menlo positions itself as a boutique provider known for its experienced staff, small caseloads, and straightforward assessments rather than inflated promises.

Section iconCompany Overview

Headquarters
Baarn, Utrecht Netherlands
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
6113 - Colleges, Universities, and Professional Schools
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Menlo Coaching's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Menlo Coaching's revenue is estimated to be in the range of $1M$10M

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