Strategic partnerships Explore collaborations with national and regional cultural institutions and Indigenous-focused organizations to co-create traveling exhibitions or shared programming, leveraging McMichael's strong Canadian art emphasis and its recent partner activity.

Funding leverage Position as a gateway for sponsorships and government grants tied to renovation, expansion, and digital modernization projects, highlighting the federal funding already secured and the institution’s large Canadian art collection.

Digital modernization Offer services around branding, website redesign, and digital engagement strategies aligned with the recent Bruce Mau Design partnership, plus opportunities to integrate e-commerce for exhibitions, memberships, and limited-edition items.

Audience expansion Target tourism boards, regional schools, and corporate partners to broaden visitor programs, including outdoor sculpture tours, family-friendly experiences, and Indigenous art education initiatives to drive year-round attendance.

Strategic sales Propose curated sales channels for art-inspired merchandise, reproductions, and exclusive catalogues through WordPress, Shopify, and WooCommerce integrations, aligned with the gallery’s established visitor base and 100k annual visitors.