Strategic partnerships ROM has a history of collaboration with partners like Hatch and other foundations, presenting a strong opportunity to pursue new partnerships with tech, education, or cultural organizations to fund exhibitions, access programs, and audience expansion.

Philanthropy and funding Recent multi-million donations and significant annual operating funding indicate a healthy donor ecosystem and appetite for high-impact initiatives, suggesting opportunities for sponsorship packages, endowment programs, and targeted fundraising campaigns.

Digital and tech stack ROM’s use of cloud, analytics, mobile platforms, and openresty signals openness to tech-enabled experiences; sales teams can propose digital engagement solutions, online learning, virtual tours, and data-driven audience insights.

Leadership continuity The appointment of a new CEO in mid-2026 offers a window for executive-level partnerships, strategic pilots, and co-branded initiatives aligned with the new leadership’s priorities and vision.

Audience growth potential As Canada’s most visited museum with extensive collections and a landmark facility, ROM represents a large, diverse audience base ideal for sponsorships, corporate hospitality, education programs, and targeted marketing partnerships.