Brand Heritage McCarthys Marine has a long-standing presence in the maritime industry since 1966, establishing a trusted local brand that can be leveraged to attract repeat customers and foster brand loyalty in the regional market.

Comprehensive Services Offering both boat sales and extensive maintenance services including winter storage positions McCarthys Marine as a full-service provider, presenting cross-selling opportunities for accessories, maintenance packages, and scheduled servicing.

Strategic Location Located on the Manasquan River with over 100 boat slips up to 30 feet, the marina's waterfront presence provides an advantage for promoting new boat sales, rentals, and customer experiences that can boost foot traffic and event-based marketing.

Targeted Inventory With a focus on popular brands such as Boston Whaler, Evinrude, Yamaha, and Mercury motors, there is potential to upsell compatible accessories, upgrades, and maintenance services tailored to these high-demand products.

Digital Engagement Utilizing advanced digital tools like Google Maps, Bing Ads, and analytics platforms suggests opportunities to expand online advertising, improve website conversion rates, and reach a broader regional audience for both sales and service bookings.