MaxAB Employee Directory
RetailCairo, Egypt1001-5000 Employees
MaxAB delivers B2B commerce solutions for local retailers, initially supporting underserved mom-and-pop shops in Egypt and Morocco through an online marketplace. It expands retailers' capabilities by combining procurement with payments, launching MaxAB Cash in 2021 to help merchants accept payments for services their customers may require. The company was founded in 2018 and is based in Cairo, Egypt, employing a sizeable workforce focused on the retail segment. Its offerings aim to simplify purchasing and payments for small businesses that typically rely on informal channels. Operating in the retail and wholesale space, MaxAB combines e-commerce with fintech services to modernize local commerce in its region. In 2024, the company merged with Sokowatch, broadening its merchant network and geographic reach.