Innovation Leadership Mascom Wireless has demonstrated a strong commitment to technological innovation by being the first operator in Botswana to deploy 3G and subsequently introducing 4G/LTE pilots and 5G services. This positions the company as an early adopter and leader in telecommunications technology, creating opportunities to offer advanced network infrastructure and IoT solutions.

Expanding Financial Services The recent launch of Botswana’s first device financing solution, MyZaka Flexi, indicates a growing demand for mobile financing options. There is significant potential to cross-sell financial products such as microloans, mobile banking, and fintech partnerships to broaden revenue streams and enhance customer loyalty.

Market Growth Opportunities With nearly 1.6 million customers and a focus on innovations like device financing and 5G, Mascom presents a strong opportunity to expand mobile device sales, data plans, and bundle offerings. Tailored solutions for high-data users and small business customers could accelerate growth in a competitive landscape.

Partnership Potential Recent collaborations with companies such as Letshego Group and local optometrists highlight Mascom’s openness to strategic partnerships. There is potential to develop joint ventures in mobile health, micro-lending, and value-added services, broadening customer engagement and unlocking new revenue sources.

Regional Expansion Readiness As one of the first in the SADC region to pilot 4G LTE, Mascom’s technological readiness suggests it could leverage this experience for regional expansion into neighboring markets, offering advanced network solutions, wholesale services, and enterprise connectivity opportunities.