Market Actives, LLC Employee Directory

ManufacturingUnited States2-10 Employees

Market Actives, LLC operates in the manufacturing sector, delivering ingredient solutions centered on safety, sustainability, and marketing. The firm combines expertise in chemistry, formulation, regulatory compliance, and marketing, drawing on the resources of partner companies. A core focus is the Bitrex bitterant, used to deter misuse and safeguard brand integrity across laundry detergents, cleaners, antifreeze, pesticides, and air care products, with additional work addressing lead paint exposure through bitter treatments and encapsulation coatings. Projects typically begin when a product could be harmful if misused, with Bitrex chemists formulating the aversive and sensory scientists conducting human taste efficacy tests in independent labs under ethical guidelines, followed by assistance in implementing Bitrex in manufacturing without disrupting production. Based in the United States, the firm serves consumer brands and retailers seeking safety benefits and brand protection, and in 2017 it announced LeadDefender Paint, incorporating Bitrex into Ecobond’s LeadDefender coating.

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