Expander growth M/A/R/C Research has recently expanded through acquisitions, most notably acquiring Horowitz Research in 2023 and forming joint offerings with Animalytix in 2025. This suggests increased capabilities across consumer, channel, and B2B insights that can be cross-sold to their expanding client base.

Health and Well-Being focus With the appointment of a Senior Vice President and Practice Leader for Health and Well-Being in 2024, there is a clear emphasis on health-related market research services that can be packaged as specialized offerings to healthcare, pharma, and wellness brands seeking actionable consumer insights.

Leadership expansion Recent hires and promotions across business development, client services, and multicultural insights indicate a growing emphasis on stronger client relationships and diversified market coverage, creating opportunities for upsell into existing accounts and tailored solutions for diverse markets.

Tech-enabled insights The technology stack includes Alteryx, SAS, IBM SPSS, Adobe Experience Cloud, MongoDB, Microsoft Azure, and analytics and data management tools, enabling scalable mixed-method studies. This positions M/A/R/C as a capable partner for data-driven, accelerate-and-iterate engagements for complex client programs.

Revenue and scale With estimated revenue between 50 and 100 million and a mid-size employee base, M/A/R/C is a credible partner for mid-market and enterprise brands seeking agile, cost-effective market research partnered with a service-centric culture that emphasizes decision-maker language.