Affordable Beauty Target expansion with mid-range and affordable professional-grade makeup bundles to leverage their emphasis on accessible, quality products and grow cross-sell opportunities across skincare and makeup categories.

Regional Fulfillment Leverage their distributed centers in Nordeste and Sudeste to propose region-specific promotions, faster delivery offers, and a partner program that highlights localized stock and regional best-sellers.

Ecommerce Focus Capitalize on their strength as a botique-like e-commerce leader by offering exclusive online launches, influencer collaborations, and subscription box ideas that reinforce customer happiness and repeat purchases.

Tech Enablement Propose data-driven marketing and CX enhancements using their tech stack (Hotjar, Snowplow, cloud providers) to optimize conversion, retention, and personalized recommendations.

Growth Readiness Position as a scalable partner to drive regional growth, multi-brand portfolio expansion, and strategic supplier relationships that align with their aspirational but affordable pricing model.