Insights

Market leadership Drogerie Natura is a large, established Polish cosmetic retailer with over 265 stores and a strong B2B capability, presenting opportunities to upsell to business customers and expand wholesale partnerships.

Customer focus The company emphasizes customer-centric service and ongoing market trend research, suggesting opportunities to provide targeted product assortments, private label partnerships, and data-driven promotions.

Expansion readiness With a broad footprint and ongoing development of assortment and services, Natura is well-positioned for channel expansion, supplier onboarding, and multi-store promotions to drive cross-sell and category growth.

Technology adoption Utilization of analytics and cloud-based tools (Google Cloud, Elasticsearch, New Relic, Hotjar, Clarity) indicates openness to tech-enabled sales and digital marketing collaborations, including personalized experiences and performance tracking.

Strategic positioning As part of Natura & Co and affiliated with Pelion S.A., the group is focused on profitability, cash flow, and potential restructuring; this suggests opportunities for value-add partnerships, logistics optimization, and scalable commercial initiatives.

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natura Tech Stack

natura uses 8 technology products and services including Hotjar, Microsoft Clarity, iCIMS, and more. Explore natura's tech stack below.

Hotjar
Analytics
Microsoft Clarity
Analytics
iCIMS
Applicant Tracking Systems
Google Cloud
Infrastructure As A Service
Sendinblue
Marketing Automation
New Relic
Real User Monitoring
Elasticsearch
Search Engines
Piwik PRO Core
Web Analytics

Media & News

natura's Email Address Formats

natura uses at least 4 email formats:

natura Email Formats	Example	Percentage
FLast@drogerienatura.pl	JDoe@drogerienatura.pl	73%
First.Last@drogerienatura.pl	John.Doe@drogerienatura.pl	18%
FirstLast@drogerienatura.pl	JohnDoe@drogerienatura.pl	5%
FirLast@drogerienatura.pl	JohDoe@drogerienatura.pl	4%

Frequently Asked Questions

What is natura's stock symbol?

natura is a publicly traded company; the company's stock symbol is NTCO.

What is natura's official website and social media links?

natura's official website is drogerienatura.pl and has social profiles on LinkedIn.

How much revenue does natura generate?

As of August 2026, natura's annual revenue is estimated to be $10M - $25M.

What is natura's NAICS code?

natura's NAICS code is 44-45 - Retail Trade.

How many employees does natura have currently?

As of August 2026, natura has approximately 266 employees across 3 continents, including Europe, South America and North America. Key team members include President Of The Board: A. K., Head Of E-Commerce: M. K. and Head Of Expansion & Real Estate: K. J. Explore natura's employee directory with LeadIQ.

What industry does natura belong to?

natura operates in the Retail industry.

What technology does natura use?

natura's tech stack includes Hotjar, Microsoft Clarity, iCIMS, Google Cloud, Sendinblue, New Relic, Elasticsearch and Piwik PRO Core.

What is natura's email format?

natura's email format typically follows the pattern of FLast@drogerienatura.pl. Find more natura email formats with LeadIQ.

natura

Q: What is natura's official website and social media links?

natura's official website is drogerienatura.pl. natura has social profiles on LinkedIn.

Q: How many employees does natura have currently?

natura has approximately 266 employees.

Q: What technology does natura use?

natura's tech stack includes PHP, script.aculo.us, Moment.js, X-XSS-Protection, Adform.

Q: What is natura's NAICS code?

natura's NAICS code is 44-45 (Retail Trade).

RetailŁódź, Poland201-500 Employees

Natura is a prominent Polish retailer and distributor of cosmetics, operating one of the country’s oldest and largest networks in the sector. The Drogerie Natura brand runs a nationwide store network and is headquartered in Łódź, Poland, while offering B2B collaborations to complement retail and wholesale offerings and to provide gift and occasion packages. This B2B arm ties into efforts to align the assortment with customer needs and market trends.

Since 2014 Natura has been part of Pelion S.A., a considerable group active in health-care distribution in Poland, Lithuania, and the United Kingdom. Across its operations, the company emphasizes professional customer service, ongoing analysis of customer expectations, and continuous refinement of its product range. It has earned industry recognition, including the Superbrands Created in Poland title for 2014–2017 and the Gwiazda Jakości Obsługi award.