Expanding footprint MAPEI is actively expanding its presence in Argentina with new offices, a dedicated training space in Buenos Aires (MAPEI World), and a new plant in La Banda, signaling strong growth investment in South America that sales teams can leverage for regional distribution, partnerships, and localized support.

Strategic acquisitions Recent acquisition of Eurovite strengthens manufacturing capacity in the Netherlands as part of a broader European expansion plan, presenting opportunities to bundle products, optimize cross-border supply, and deliver integrated solutions to European contractors.

Sustainability focus MAPEI emphasizes sustainable building and responsible product development, presenting sales angles around green certifications, renovations of historic buildings, and projects prioritizing environmental impact to align with client sustainability goals.

Industry leadership With global scale, diverse tech stack, and recognition like Europe's Best Employers and Leonardo da Vinci Award, MAPÉI can leverage credibility to win major construction and renovation projects, especially in housing, infrastructure, and heritage restoration segments.

Training and support Investment in technical training centers and ongoing education for construction professionals creates a channel for ongoing product adoption, upsell opportunities for advanced systems, and long-term customer loyalty through value-added services.