Insights

Cannabis Distribution Leverage MBLL’s direct cannabis distribution model to introduce diverse product lines to Manitoba retailers, targeting private cannabis retailers and duty-free stores through expanded supplier partnerships.

Gaming & Entertainment Explore cross-sell opportunities between MBLL’s casinos and PlayNow online gaming with complementary hospitality products, loyalty programs, and experiential marketing for both provincial venues and private partners.

Cannabis Revenue Growth Position value-added cannabis solutions or ancillary services to MBLL’s growing cannabis revenue stream, aligning with their 12.1M cannabis uptick and ongoing expansion in Manitoba’s licensed retailer network.

ERP & Tech Offer integrated software, analytics, and auditing solutions aligned with MBLL’s recent ERP modernization (Vision Sales Audit) to improve compliance, inventory controls, revenue assurance, and retailer performance tracking.

Partnership & Events Target MBLL’s community and sponsorship activities (e.g., Night of Champions, Folklorama partnerships) with branded experiences or vendor programs that enhance provincial engagement and create co-marketing opportunities.

Similar companies to Manitoba Liquor & Lotteries Corporation

Manitoba Liquor & Lotteries Corporation Tech Stack

Manitoba Liquor & Lotteries Corporation uses 8 technology products and services including iCIMS, Adobe Creative Cloud, Amazon Web Services, and more. Explore Manitoba Liquor & Lotteries Corporation's tech stack below.

Media & News

Manitoba Liquor & Lotteries Corporation's Email Address Formats

Manitoba Liquor & Lotteries Corporation uses at least 3 email formats:
Manitoba Liquor & Lotteries Corporation Email FormatsExamplePercentage
First.Last@mbll.caJohn.Doe@mbll.ca
96%
Last.First@mbll.caDoe.John@mbll.ca
3%
FirstMiddle.Last@mbll.caJohnMichael.Doe@mbll.ca
1%

Frequently Asked Questions

What is Manitoba Liquor & Lotteries Corporation's official website and social media links?

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Manitoba Liquor & Lotteries Corporation's official website is mbll.ca and has social profiles on LinkedIn.

How much revenue does Manitoba Liquor & Lotteries Corporation generate?

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As of September 2026, Manitoba Liquor & Lotteries Corporation's annual revenue is estimated to be $25M - $50M.

What is Manitoba Liquor & Lotteries Corporation's NAICS code?

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Manitoba Liquor & Lotteries Corporation's NAICS code is 7132 - Gambling Industries.

How many employees does Manitoba Liquor & Lotteries Corporation have currently?

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As of September 2026, Manitoba Liquor & Lotteries Corporation has approximately 1.2K employees across 5 continents, including North America, Europe and Asia. Key team members include Cio: M. L., CIO: R. G. and Chief Information Office And Vice Present Information Technology: K. T. Explore Manitoba Liquor & Lotteries Corporation's employee directory with LeadIQ.

What industry does Manitoba Liquor & Lotteries Corporation belong to?

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Manitoba Liquor & Lotteries Corporation operates in the Gambling Facilities and Casinos industry.

What technology does Manitoba Liquor & Lotteries Corporation use?

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Manitoba Liquor & Lotteries Corporation's tech stack includes iCIMS, Adobe Creative Cloud, Amazon Web Services, Google Cloud, Atlassian Jira, Cisco, Smartsheet and VMware.

What is Manitoba Liquor & Lotteries Corporation's email format?

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Manitoba Liquor & Lotteries Corporation's email format typically follows the pattern of First.Last@mbll.ca. Find more Manitoba Liquor & Lotteries Corporation email formats with LeadIQ.

When was Manitoba Liquor & Lotteries Corporation founded?

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Manitoba Liquor & Lotteries Corporation was founded in 2014.
Manitoba Liquor & Lotteries Corporation logo

Manitoba Liquor & Lotteries Corporation

Gambling Facilities and CasinosManitoba, Canada1001-5000 Employees

Manitoba Liquor & Lotteries Corporation is a Crown corporation in the Gambling Facilities and Casinos sector, based in Winnipeg, Manitoba, Canada, employing between 1,001 and 5,000 people. The corporation distributes and sells liquor, provides gaming and entertainment experiences, and sources and distributes non-medical cannabis to retailers in Manitoba, all conducted within a social responsibility framework. It operates Club Regent Casino and McPhillips Station Casino and administers PlayNow.com, in addition to managing the province's video lottery terminal network through its Morris office. Through a network of privately owned lottery retailers, it distributes Western Canada Lottery Corporation products and maintains a retail liquor network of 63 Liquor Mart and Liquor Mart Express stores, with a distribution centre serving over 1,700 commercial customers. Profits support Manitoba's general revenue, with a portion allocated to responsible gambling, responsible liquor and cannabis consumption, and related research and treatment programs.

Section iconCompany Overview

Website
mbll.ca
NAICS Code
7132 - Gambling Industries
Founded
2014
Employees
1001-5000

Section iconFunding & Financials

  • $25M - $50M

    Manitoba Liquor & Lotteries Corporation's revenue is estimated to be in the range of $25M - $50M

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