Strategic partnerships Leverage Make-A-Wish Greater Bay Area’s extensive network of 50 counties and 9,000+ local wishes granted to propose co-branded fundraising events, corporate volunteering programs, and cause marketing campaigns with regional businesses and foundations.

Volunteer-driven funding Highlight opportunities to engage volunteers in donor-facing activities (ambassador programs, workplace giving, and employee fundraising challenges) to amplify community support while expanding donor acquisition channels.

Brand collaborations Capitalize on recent national alignment with high-profile partners (Disney, sports brands) by pitching exclusive regional experiences, sponsorships, or event collaborations that drive visibility and multi-year sponsorship pipelines.

Digital engagement Offer technology-enabled fundraising and donor stewardship solutions using the chapter’s existing tech stack (Salesforce Service Cloud, Jira, Snowplow, Monday.com) to streamline campaigns, track impact, and demonstrate ROI to major donors.

Impact monetization Position impact narratives around 9,000+ local wishes and measurable outcomes (strengthened resilience, health improvements) to justify larger gift commitments, multi-year grants, and program expansion within Northern California.