Strategic Partnerships Make-A-Wish America has a track record of successful partnerships with consumer brands and retailers such as Bass Pro Shops and WOW Carwash, demonstrating appetite for cause marketing that reaches broad audiences. There is appetite to expand collaborations with outdoor, travel, automotive, and entertainment brands to drive donor engagement and milestone funding across its national footprint and international reach. Propose joint campaigns around World Wish Day and year-round sponsor activations to secure multi-year sponsorships and in-kind support.

Major Gifts Potential With a revenue base in the billions and a nationwide mission, Make-A-Wish is well-positioned to attract significant corporate and individual philanthropic investments. Target corporate foundations, family offices, and high-net-worth donors with tailored sponsorship packages, legacy gift opportunities, and multi-year commitments across chapters. Leverage existing volunteer and donor networks to expand major gifts and donor stewardship programs.

Digital Fundraising The organization relies on modern technology (Salesforce, Tableau, Sitecore) to run donor programs, marketing and analytics. This enables targeted, data-driven fundraising and personalized donor journeys. Offer services around CRM optimization, dashboard analytics, multi-channel marketing automation, security hardening, and scaled digital giving events to accelerate online donations and improve donor retention.

National Reach Serving children in the US and 50 countries, Make-A-Wish operates across a broad geographic area with multiple chapters. This creates opportunities for national campaigns that integrate local fundraisers, sponsorships, and media buys while maintaining consistent branding. Propose enterprise-grade event management, cross-chapter coordination tools, and turnkey sponsorship packages for national brands to activate across regions.

Cause Marketing World Wish Day and ongoing partner activations demonstrate a strong appetite for cause-driven campaigns. Position as a partner for marketing, media, and experiential campaigns that align product launches with life-changing wishes. Offer turnkey activation packages, digital-out-of-home opportunities, and co-branded experiences that generate visibility for brands while advancing the charitable mission.