Niche Market Focus Main Street Lighting specializes in high-quality decorative lighting poles and luminaires, presenting an opportunity to target municipalities, landscape architects, and commercial property developers seeking customized lighting solutions.

Growing Local Presence With a small team based in Ohio, there is potential to expand regional sales efforts through local networking, trade shows, and partnerships with regional contractors and urban planners.

Complementary Technologies The company's existing tech stack, including Google Analytics and PHP-based platforms, can support targeted digital marketing campaigns to reach potential customers actively searching for decorative outdoor lighting.

Market Differentiation Compared to larger competitors, Main Street Lighting can emphasize its customizable options and personalized customer service to attract clients looking for tailored lighting solutions within a competitive price range.

Revenue Growth Potential Although current revenues are under one million dollars, strategic outreach and product diversification could foster growth opportunities, especially by targeting municipalities and private developments investing in outdoor aesthetics.