Channel Partnerships Kim Lighting already collaborates with Hubbell Lighting and maintains a reputation for high-performance outdoor luminaires. This positions them well for expanded distribution through major distributors and OEM partnerships. A sales plan could target regional distributors and design-build firms with joint marketing on Ouro Edge-Lit and site/area luminaires, plus co-branded case studies and spec sheets.

Municipal Upgrades Ouro Edge-Lit and PGL8 edge-lit parking garage luminaires offer scalable solutions for parking, streets, and facilities—ideal for city, university, and corporate campus projects undergoing outdoor lighting upgrades. Target municipal facilities departments, campus facilities managers, and large property operators with retrofit pilots and long-term maintenance contracts. Present differentiated value through energy efficiency and long-life designs.

Global Market Kim Lighting has demonstrated international product launches, including Ouro family coverage in India. There is an opportunity to grow via strategic distributors and regional partners in Europe, Asia, and other regions seeking premium outdoor lighting. Develop export-ready spec sheets, certifications, and local partnerships to win multi-market projects and leverage global design trends.

Premium Design The Sapphire Award in 2017 and the emphasis on architecturally relevant outdoor lighting position Kim Lighting to win prestige projects with architects and landscape designers. Build targeted outreach to design firms and specifiers, offering design assistance, case studies, and co-brand marketing around the Ouro family and RGBW luminaire options for high-visibility projects.

Product Cross Sell With a portfolio spanning Ouro site/area luminaires, Ouro Edge-Lit, and Intent RGBW floodlights, there is a cross-sell opportunity across projects requiring multiple outdoor lighting solutions. Develop bundled proposals that cover large campuses, transportation hubs, and commercial developments, highlighting one supplier for luminaires, installation guidance, and long-term service. Create an upgrade path from legacy products to the latest Edge-Lit and RGBW options to simplify procurement.