Digital CX Maturity Macquarium has three decades of experience transforming customer experiences and designing digital products, signaling a mature partner capable of handling complex CX initiatives for enterprise clients across several industries.

Mid-market Focus With 11-50 employees and a revenue range of 25M to 50M, Macquarium sits in the mid-market segment, presenting opportunities to upsell scalable CX, digital product development, and marketing services to growing regional and national brands.

Strategic Clients Current client roster includes recognizable brands like Krispy Kreme, Lowe's, and Mercedes Benz Stadium, indicating strong references and a track record in retail, hospitality, and large venue experiences that can be leveraged for expanded engagements.

Acquisition Opportunity Recent acquisition by Synoptek in 2022 suggests potential alignment with broader IT and digital transformation initiatives, creating access points for joint offerings, managed services, and cross-sell of CX, marketing automation, and analytics solutions.

Tech Stack Leverage Utilize existing investments in Google Ads, Adobe Experience Cloud, Marketo, and Microsoft Dynamics to propose integrated marketing automation, personalized digital experiences, and data-driven optimization for mid-market clients seeking end-to-end CX and marketing solutions.