GrowthOpportunity Target offshore oil and gas operators and drilling contractors looking for high-performance, environmentally friendly control fluids; MacDermid Offshore Solutions already serves global customers and has recent product expansions that can be leveraged to upsell adjacent drilling and production fluid technologies.

SustainabilityEdge Leverage the Oceanic EL 08 organic and biodegradable lubricant line and other eco-friendly chemistries to align with clients’ environmental and regulatory goals, opening doors for sustainability-focused procurement conversations and longer-term contracts.

GlobalExpansion Capitalize on recent and ongoing facility expansions and regional service reach (including Asia/Japan expansion) to position MacDermid as a reliable local partner for global operators expanding offshore fleets or entering new markets.

StrategicPartnerships Promote collaborations with packaging/recycling partners and waste Management initiatives to offer end-to-end sustainability services, potentially unlocking bundled offerings for platform maintenance and lifecycle management.

TechDriven Highlight integrations with enterprise tech stack ( Salesforce, Marketing Cloud, Acquia, Cloudflare, etc.) to deliver data-driven account-based marketing and customized solutions, enabling precise targeting of maintenance, replacement, and retrofitting opportunities for offshore fluid systems.