M&A Focus Offers a blend of consulting and hands on operations to stabilize supply chains after acquisitions, aligning with midmarket private equity portfolios seeking rapid value creation.

Sustainability Edge Case with e.l.f. Beauty demonstrates ability to support ESG driven brands (clean vegan fair trade) in complex logistics, signaling a pathway to win additional beauty and consumer goods clients with sustainability requirements.

Tech Enablement Active use of AWS and cloud based tools suggests capability for digital transformation, data visibility, and ERP WMS integration, enabling sales pitches for tech heavy clients seeking scalable, measurable supply chain improvements.

Midmarket Focus Target customers are manufacturers and distributors, including PE owned portfolio companies in the midmarket range, where LynnCo can drive service improvements and lower total landed costs, a clear opportunity to upsell managed transportation and design for scale offerings.

Proof of Wins Recent win in managed transportation with a consumer brand provides a proof point to share with potential clients and PE sponsors, supporting cross sell into additional segments such as beauty, apparel, and other fast growth sectors.