Innovative Data Collection Luth Research employs a revolutionary behavioral data collection technology and launched SavvyShares, a member-owned consumer panel, indicating a focus on capturing high-engagement, privacy-compliant consumer insights. This positions the company as a valuable partner for brands seeking cutting-edge consumer data solutions.

Strategic Leadership Growth Recent hiring of senior executives including a Vice President of Client Solutions and a senior Vice President of Research demonstrates ongoing investment in leadership to strengthen client relationships and expand service capabilities, creating opportunities for tailored solutions in market research projects.

Market Differentiation Luth Research's collaboration with Acxiom for targeted, omnichannel marketing solutions highlights its unique position as a provider offering privacy-compliant, integrated marketing insights—ideal for clients aiming to enhance personalized marketing strategies.

Sustainable Revenue Base With annual revenue between 100 million and 250 million and a specialized focus on consumer insight analytics, Luth Research presents an attractive opportunity for enterprise clients looking for reliable, technology-driven market research partnerships.

Growing Industry Presence Compared to competitors like FocusVision and Maru/Blue, Luth Research’s active product launches and executive promotions suggest a company with a dynamic growth trajectory—ideal for engaging clients interested in innovative, scalable research solutions.