Executive Transition Toluna recently announced a new CEO and regional leadership appointments across Europe and the Nordics, signaling a strategic refresh and potential shifts in go-to-market approach. This presents an opportunity to engage via executive briefings or tailored solutions aligned with new leadership priorities.

Growth & Enterprise Push With new Chief Sales Officers for Enterprise Business and TolunaID and a focus on global growth, there is a clear emphasis on expanding high-value client relationships and expanding internal capabilities. Target large brands and agencies seeking scalable, AI-driven insights and premium service levels.

AI-Driven Capabilities Toluna positions itself as an AI-driven research leader with synthetic panels and rapid insights delivery. This can be leveraged to pitch faster time-to-insight projects, synthetic panel offerings for niche audiences, and ROI-focused research engagements for speed-critical decisions.

Global Footprint Operates in over 75 markets with a 81 million-strong consumer panel and a robust tech stack. This enables cross-border studies, regional market prioritization, and multinational client opportunities that require consistent methodology and centralized support.

Strategic Partnerships & Acquisitions Past acquisition activity (e.g., Harris Interactive France) and senior leadership appointments indicate an active globalization strategy. Propose partnerships or co-sell arrangements, as well as integration opportunities with clients seeking complementary capabilities and broader geographic reach.