Digital Growth Leverage Luna Lighting’s Google Analytics Enhanced eCommerce, PayPal Marketing Solutions, and AdRoll to optimize online sales; propose analytics-driven CRO, retargeting, and seamless checkout services to grow digital revenue and expand customer acquisition.

Market Targeting As a Performing Arts lighting provider, target theatres, venues, schools, and event organizers needing stage lighting and related services; develop tailored pitches, case studies, and long-term service contracts to convert B2B opportunities.

Partnership Channels Explore distribution partnerships or co-marketing with mid to large lighting retailers to widen reach, while offering Luna’s niche focus on stage lighting and decor as a differentiator.

Geographic Reach With addresses on both Brooklyn and Georgia, there are regional market opportunities on the East Coast; prioritize local partnerships, live demos, and regional events to drive brand awareness and sales.

Operational Enablement A lean team presents an opportunity to offer scalable back-end solutions such as inventory management, order processing, and payments integration to improve efficiency and support growth.