Premium chocolate Leverage E.Wedel’s strong premium chocolate heritage and popular Ptasie Mleczko pralines to cross-sell premium gifting assortments, limited edition sets, and seasonal bundles to retailers and corporate clients.

CSR driven Highlight the brand’s CSR initiatives and “Z przyjemnością dla przyszłości” to position Wedel as a purpose-led supplier for sustainability-minded buyers, opening conversations with retailers prioritizing ethical sourcing and storytelling in their product pages.

Expansion touchpoints Capitalize on the new Chocolate Factory experience in Warsaw and the nationwide Pijalni Czekolady network to offer experiential retail partnerships, in-store tastings, and pop-up events that drive foot traffic and brand engagement.

Global reach With products in nearly 60 countries, pursue new distributor agreements and co-branding opportunities with international retailers seeking a famed Polish confectionery portfolio and heritage brands.

Digital efficiency Utilize the existing tech stack (Tableau, SAP BI, iCIMS, Azure) to deliver data-driven partnerships, targeted marketing, and streamlined sales operations, enabling precise segmentation and faster deal cycles.