LIV Golf Email Format

Spectator SportsEngland, United Kingdom501-1000 Employees

LIV Golf is a global spectator sports league that runs both individual and team competition across a 14-tournament schedule, drawing participation from many of the world's best golfers. Founded in 2021 and based in London, England, the organization launched an eight-event Invitational Series in 2022 and expanded to a full league with 14 events and team franchises by 2023.

Its format spans four days and 72 holes, with no cut and a shotgun start, designed to deliver a faster-paced, more narrative-driven experience for fans while preserving the sport's traditional elements. In 2024 the schedule broadened to include venues across Asia, Europe, the Middle East, and the United States, and a player pathway created in partnership with the Asian Tour introduced promotion and relegation along with a transfer window. The league also pursues a social impact and sustainability program in its communities, and in 2026 began expanding its offices into the United States.

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