Insights

Global Expansion LIV Golf operates a 14-event global schedule with tournaments across North and Latin America, Asia, Australia, the Middle East, Europe and US venues. This wide geographic footprint creates multiple sales angles for regional sponsorships, local media rights, venue partnerships, and targeted fan-engagement programs, reinforced by the new team franchises and a formal player pathway that unlock cross-market storytelling opportunities.

Funding Partnerships The league is actively pursuing new funding and has engaged advisory firms as it considers relocating headquarters and alternative financing after shifts in Saudi funding. This signals openness to sponsorships, investment partners, and co-financed ventures, presenting opportunities for financial services sponsors, investment banks, and equity or debt financing partnerships alongside event sponsorships and content ventures.

Tech Enabled With a modern tech stack including cloud CDN, Contentful, Google App Engine and other digital platforms, LIV Golf offers a ready-made foundation for enhanced streaming, data analytics, CRM integration, and sponsor-integrated fan experiences. This creates sale opportunities for platform-as-a-service offerings, media-rights tech partnerships, and analytics or personalization solutions for sponsors and rights holders.

Sustainability Focus The league highlights social impact and sustainability in its strategy, opening doors for partnerships on environmental programs, green-venue initiatives, responsible merchandising and impact measurement. Sales opportunities include sustainability reporting services, CSR collaborations with sponsors, and co-branded eco-friendly campaigns at events and across digital channels.

Sponsorship Potential LIV Golf's distinctive fast-paced format, team franchises and global venues deliver compelling storytelling for sponsors and media buyers. Potential sales angles include official product sponsorships, tournament or venue naming rights, cross-continental partner packages, and experiential marketing activations that align with fans across regions and demographics.

LIV Golf Tech Stack

LIV Golf uses 8 technology products and services including Atlassian, Adobe Premiere Pro, Google Cloud CDN, and more. Explore LIV Golf's tech stack below.

  • Atlassian
    Application Development & Management
  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Google Cloud CDN
    Content Delivery Network
  • Contentful
    Content Management System
  • Microsoft Entra ID
    Identity And Access Management
  • iOS
    Programming Languages
  • Ironclad
    Sales Enablement
  • Google App Engine
    Web Servers

Media & News

LIV Golf's Email Address Formats

LIV Golf uses at least 1 format(s):
LIV Golf Email FormatsExamplePercentage
First.Last@livgolf.comJohn.Doe@livgolf.com
100%

Frequently Asked Questions

Where is LIV Golf's headquarters located?

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LIV Golf's main headquarters is located at 1 Lyric Square London, England w6 0ed United Kingdom. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is LIV Golf's official website and social media links?

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LIV Golf's official website is livgolf.com and has social profiles on LinkedIn.

What is LIV Golf's NAICS code?

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LIV Golf's NAICS code is 7112 - Spectator Sports.

How many employees does LIV Golf have currently?

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As of May 2026, LIV Golf has approximately 516 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Of Staff To The Ceo: K. W.Chief Legal Officer: J. R.Chief Communications Officer: I. F.. Explore LIV Golf's employee directory with LeadIQ.

What industry does LIV Golf belong to?

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LIV Golf operates in the Spectator Sports industry.

What technology does LIV Golf use?

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LIV Golf's tech stack includes AtlassianAdobe Premiere ProGoogle Cloud CDNContentfulMicrosoft Entra IDiOSIroncladGoogle App Engine.

What is LIV Golf's email format?

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LIV Golf's email format typically follows the pattern of First.Last@livgolf.com. Find more LIV Golf email formats with LeadIQ.

When was LIV Golf founded?

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LIV Golf was founded in 2021.

LIV Golf

Spectator SportsEngland, United Kingdom501-1000 Employees

LIV Golf is a global spectator sports league that runs both individual and team competition across a 14-tournament schedule, drawing participation from many of the world's best golfers. Founded in 2021 and based in London, England, the organization launched an eight-event Invitational Series in 2022 and expanded to a full league with 14 events and team franchises by 2023.

Its format spans four days and 72 holes, with no cut and a shotgun start, designed to deliver a faster-paced, more narrative-driven experience for fans while preserving the sport's traditional elements. In 2024 the schedule broadened to include venues across Asia, Europe, the Middle East, and the United States, and a player pathway created in partnership with the Asian Tour introduced promotion and relegation along with a transfer window. The league also pursues a social impact and sustainability program in its communities, and in 2026 began expanding its offices into the United States.

Section iconCompany Overview

Headquarters
1 Lyric Square London, England w6 0ed United Kingdom
NAICS Code
7112 - Spectator Sports
Founded
2021
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    LIV Golf's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    LIV Golf's revenue is estimated to be in the range of $100M$250M

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